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Samuel Fromartz is Editor-in-Chief at FERN. He is a veteran journalist who focuses on the intersection of the environment, food and sustainable business. He began his career at Reuters news agency in the mid-1980s, working as a correspondent in Washington and as deputy editor for the Reuters Business Report in New York. Since leaving the news agency, his articles have appeared in Inc., Fortune, Business Week, The New York Times, The Washington Post, and The Atlantic magazine’s Life channel, among other publications. He is the author of Organic Inc.: Natural Foods and How They Grew (Harcourt, 2006) about the evolution of the organic foods industry. His most recent book is In Search of the Perfect Loaf: A Home Baker’s Odyssey (Viking, 2014), a memoir that explores bakers, grains and bread. He lives in Washington, D.C. and has an author web site at ChewsWise.com. He can be reached at [email protected].