Report: Meal-kit customers sign up, but don’t stick around
Ninety-percent of meal-kit customers unsubscribe within six months of signing up for the service, says Fast Company, after analyzing data gathered by the market-research firm 1010data. The firm’s data indicated that only about half of customers of Blue Apron remain in the program after the first week, with numbers falling off quickly from there. The dropout rate is similar for other meal-kit companies, like Plated and HelloFresh.