Report: Meal-kit customers sign up, but don’t stick around

Ninety percent of meal-kit customers unsubscribe within six months of signing up for the service, says Fast Company, after analyzing data gathered by the market-research firm 1010data. The firm’s data indicated that only about half of customers of Blue Apron remain in the program after the first week, with numbers falling off quickly from there. The dropout rate… » Read More

FERN’s Ag Insider gives you the reporting you need every day to navigate the difficult terrain of food and agriculture policy. Editor Chuck Abbott has been covering this beat for nearly three decades — few journalists have the connections in the halls of power and the understanding of the issues that Chuck does.

Executives and leaders across the political and corporate spectrum consider FERN's Ag Insider an essential read. Get the reporting you need every weekday. Subscribe now to get full access! Don’t miss out.

Features include:

  • • In-depth reporting and analysis
  • • A roundup of key reporting from a range of sources
  • • Articles tagged and viewable by subject
  • • A searchable archive of all Ag Insider reporting
  • • All this PLUS a newsletter summary in your email inbox every weekday morning.

As low as $6.60 / month
30-day free trial

Subscribe