Willard Bishop

Coming soon – grocery prices you can see through

The Internet age, in which information wants to be free, soon will affect grocery shopping, says industry consultant John Hauptman of Willard Bishop. He puts price transparency at the top of three future trends for food retailers. It is inevitable, he said during a panel discussion at USDA's Outlook Forum, that grocers will post more and more of their prices on the Internet, allowing customers to browse electronically for the best deals and for store managers to monitor a competitor's prices.