taste

Among consumers, good-tasting food may outweigh good for you

Consumers are turning to foods they shunned a few years ago, says the New York Times: "Under the new thinking, not all fat is bad and neither are all salty foods. A stigma among the public remains for sugar substitutes but less so for cane sugar, at least in moderation. And all of those things are weighed against qualities like simplicity and taste."