Who buys groceries online? Nine percent of adults in a month.
When Amazon announced its deal to buy Whole Foods, the instant analysis was that groceries would be the next big thing in online shopping. If so, there is a lot of room for growth since a sliver of Americans – 9 percent, according to Gallup – say they order groceries by Internet at least once a month. The number of regular shoppers is smaller still: 4 percent of adults order groceries online once a week or more often. By comparison, 83 percent said someone in the family goes to the store at least once a week, according to a Gallup survey conducted by phone in early July.