With $25 million, Kind’s founder backs research into influence on nutrition policy
Since their first appearance in health-centric stores more than a decade ago, the Kind company’s fruit-and-nut bars have become ubiquitous, occupying an ever-expanding sprawl of shelf space in big box stores and gas stations across the country. The company has thrived on a do-gooder ethos that encourages not just healthy eating, but righteous living. Employees who witness “random acts of kindness” are encouraged to bestow the company’s products on good samaritans. Kind is now a $1-billion company.