We Look at How a Tire Company Hopes To Help Arizona Farmers Thrive

In, “What should desert farmers grow?,” published with Mother Jones, Stephen Robert Miller describes how a Japanese rubber company plans to persuade Arizona farmers to grow a latex-producing crop that’s adapted to desert conditions. That wonder plant is called guayale (pronounced why-oo-lee) and the company is Bridgestone, who says it has made significant genetic breakthroughs in the crop since it originally began being grown in the U.S. in the 1920s.

The story was shared on Maven’s Notebook (shares California water news). It was also talked about on the Van Trump Report (news site run by Kevin Van Trump, President and founder of Farm Direction, which is a market research company focused on agriculture).

It received attention on LinkedIn from science and technology professionals at Bridgestone, Nokian Tyres (major tire manufacturing company in Finland), and Bayer Crop Science. On Twitter, the piece was engaged with by Roots of Change (28K followers), Modern Farm (69K followers), and The Deirdre Imus Environmental Health Center at Hackensack University Medical Center.

Our media partner for this story, Mother Jones, has a monthly readership of 8M. In addition, they have a total social media following of 2.7M.

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