In “A River Runs Through It,” reporter Paul Greenberg, author of The New York Times bestseller Four Fish, explained how the hypoxic “dead zone” in the Gulf of Mexico is the result of U.S. agricultural practices. Greenberg went on to explore some of the most promising solutions to the problem. The first such piece of its kind, the story was published in 2013 by The American Prospect. It was shared over 480 times on Facebook and tweeted 230 times, including by Mark Bittman (529,000+ followers), Michael Pollan (575,000+ followers), Andy Revkin (89,000+ followers) and chef Dan Barber (36,000+ followers). The circulation of The American Prospect is 45,000.