In “Lab-grown meat has a P.R. problem,” published in collaboration with Bloomberg Businessweek, Joe Fassler explains that although leading scientists agree that cultured meat products won’t give you cancer, the industry doesn’t have the decades of data to prove it, so it’s trying to avoid the question instead.

These cultured meat companies are desperate to avoid their products being fixed in the public’s mind as a bunch of lab experiments, but they also realize that an extended fight about the scientific technicalities of cellular profiles risks forging exactly that association.

NewsBreak (local news app) shared the story. The Australian Financial Review syndicated the story from Bloomberg Businessweek.

On Twitter, we saw engagements for the story from Alexander Chee (Author. Editor of Best American Essays 2022, 95K followers), Noliwe Rooks, Chair & L. Herbert Ballou University Professor in Africana Studies at Brown University, 18K followers), Seth Bodine (Covering business for Fort Worth Report. Former ag reporter for Harvest Public Media and Report for America, 1.5K followers), AGree (3.4K followers), Clare Leshin-Hoar (reporter, 5K followers), Gary Ruskin (executive director, US Right To Know, 17K followers), Stacy Malkan (co-founder, managing editor US Right To Know, 3.8K followers), Non-GMO Report (63K followers), and GMO Free USA (76K followers).

On Instagram, we saw engagements from Georgina Gustin (reporter, 400 followers), Katy Keiffer (Heritage Radio Network, 480 followers), Post Script Media (355 followers), Kathleen Wilcox (food writer, 19K followers), Leah Kirts (columnist at Them (online mag covering LGBTQ+ issues), 2K followers), Tony Bynum (photojournalist, 19.7K followers), and OptOut News (nonprofit news app, 460 followers).

Our media partner for this piece, Bloomberg Businessweek, reaches an online audience of 63M a month, has a social media following of over 14M, and has a print circulation of 200K.