If the menu calls it vegetarian, people don’t want it

When researcher Linda Bacon showed 750 adults in Britain menus that included two plant-based entrees, they were half as likely to chose them if they were listed in a section called "Vegetarian Dishes." In a World Resources Institute blog, Bacon says the grouping "highlights the lack of meat or fish" and reduces interest for a variety of reasons.

The future of ‘meat’: A Q&A with Bruce Friedrich

Bruce Friedrich is executive director of the Good Food Institute, which collaborates with scientists, entrepreneurs, and investors to develop and promote plant-based alternatives to meat, milk and eggs. FERN’s Kristina Johnson called Friedrich to ask him about the future of plant-based proteins.