Interview: Perdue finds animal welfare makes a better bird

Animal-welfare measures created last year by giant poultry company Perdue Farms Inc., in a break with traditional poultry raising practices, are starting to show results, Perdue executives said last week. In an interview in Atlanta at the International Production and Processing Expo, the largest annual meeting of the poultry business, Perdue chairman Jim Perdue and Dr. Bruce Stewart-Brown, senior vice president of food safety, quality and live operations, told FERN’s Ag Insider the measures, which focus on “what a chicken wants,” are producing more active, higher quality birds.