Kellogg paid ‘independent’ experts to tout its cereals
The Breakfast Council of "independent" nutrition experts that appeared on the website of Kellogg Co. was a paid panel given talking points by the giant food company, according to a copy of a contract and emails obtained by the Associated Press. Kellogg started the panel in 2011 and disbanded it this year, telling the AP that, as part of a review of its nutrition work, it decided not to continue the council.
McDonald’s newest business strategy is the breakfast Happy Meal
The kiddos can now start their day off with a little McDonald’s happiness. The company will launch a breakfast-themed happy meal at 73 locations in the Tulsa, Oklahoma, region, with a choice between two McGriddles or an Egg & Cheese McMuffin sans the Canadian bacon.
“Most important meal of the day” might not pull its weight
The Dietary Guidelines for Americans recommends eating breakfast as a way to avoid weight gain but the science behind it may not be as clear as desired, says the Washington Post.
‘Breakfastarians’ drive shift to all-day breakfast menus
"The dining tribe that craves breakfast morning, noon and night" is behind the switch by companies from McDonald's to Golden Corral to experiment with all-day breakfast, says Reuters.