The nation’s first soda tax, Berkeley, California’s one-cent-per-ounce levy, hasn’t impacted retail businesses, but it has reduced soda purchases by 9.6 percent, says a new study by the University of North Carolina.
The farm lobby has a reputation for punching above its weight when it comes to federal policy, while the beverage industry usually has prevailed easily in arguments over soda taxes. Their winning records will be tested in Tuesday's general election, when polls suggest agricultural groups will lose referendums in Massachusetts and Oklahoma.
The grassroots can beat Big Soda, says Philadelphia Mayor Jim Kenney in an interview about the City Council vote during the summer to put a 1.5-cent-per-ounce tax on soda and sugary beverages. "Don't be afraid of Big Soda. They are not that tough," Kenney told Vox.