Millennial moms and dads are biggest bloc of organic shoppers

The 75 million members of the so-called millennial generation account for 23 percent of the U.S. population, and millennial moms and dads, parents who are 18-34 years old, are now the biggest consumers of organic products in the country, says the Organic Trade Association. A survey commissioned by OTA says half of the parents who… » Read More

FERN’s Ag Insider gives you the reporting you need every day to navigate the difficult terrain of food and agriculture policy. Editor Chuck Abbott has been covering this beat for nearly three decades — few journalists have the connections in the halls of power and the understanding of the issues that Chuck does.

Executives and leaders across the political and corporate spectrum consider FERN's Ag Insider an essential read. Get the reporting you need every weekday. Subscribe now to get full access! Don’t miss out.

Features include:

  • • In-depth reporting and analysis
  • • A roundup of key reporting from a range of sources
  • • Articles tagged and viewable by subject
  • • A searchable archive of all Ag Insider reporting
  • • All this PLUS a newsletter summary in your email inbox every weekday morning.

As low as $6.60 / month
30-day free trial

Subscribe