Idaho farmer Alex McCoy could be the ostrich evangelist of America. “I believe in the potential of ostrich to really transform the red meat industry in the United States,” McCoy tells Modern Farmer. “I’m laser-focused on making that happen.” The seven-foot-tall ratites are barely a cottage industry in America. While chickens and turkeys produce white meat, ostrich “resembles beef in taste, coloring and texture – in fact, it’s often compared to filet mignon,” says Modern Farmer. McCoy, who has a flock of 150 ostriches, says the birds grow rapidly, have a high feed conversion ratio and produce fewer greenhouse gases than cattle. Growers can make money from the skins, feathers and eggs, but in McCoy’s view, the meat is the prize.