The Obama administration proposed the first overhaul of the Nutrition Facts label since it came into use in the 1990s. The major changes would be: 1, larger typeface for calories, serving size and percentage of recommended daily amount of key nutrients. 2, a new line for “added sugars.” 3, an updated list of important nutrients such as calcium, iron, Vitamin D and potassium. 4, realistic serving sizes. 5, listing a package as a single serving if that’s how people are likely to consume it.
“Simple changes to food labels can make a difference,” said Health Secretary Sibelius during the half-hour unveiling of the proposal, held in the East Room of the White House. FDA Commissioner Peggy Hamburg said the proposal is the culmination of years of study. “It’s clear the benefits out-weigh the costs,” she said.
FDA said there will be a 90-day comment period. The agency put on the Internet a lengthy explanation of the proposed changes, a sample version of the two alternative labels under consideration, a fact sheet plus links to supplemental material.
“I am excited to see all the comments that come in over the coming months. And I look forward to celebrating the final label, and then ultimately seeing it on grocery shelves across the country in the years to come,” said First Lady Michelle Obama.
The Consumer Federation of America said the new label would reflect changes in American eating patterns, particularly larger portions. Foodmakers were guarded in their responses.
The White House announcement highlighted the many disagreements between the administration and the food industry, said Politico.