“Sweety con Nutella” is the name that McDonald’s gave the new dessert sold at outlets in Italy — “essentially a Nutella ‘burger,'” says news site Brand Eating. Sold in a clam-shell box that mimics a hamburger container, “it’s two halves of a bun sandwiching a layer of Nutella hazelnut spread.”
“It also appears that the bun is baked with the Nutella inside, which gives the Nutella a bit of a crust at the edges and makes it a little like a beef patty,” says Brand Eating. Eater says Europeans have long loved the hazelnut-cocoa spread. Some safeguard their Nutella “by creating a special lock for the jars.”
The FDA is taking public comment through Jan. 3 on a petition by Ferrero, the maker of Nutella, to classify the spread as a jam, rather than a dessert topping. Consumers are more likely to slather it on toast these days, a jam-like use, says the maker.