The Great Basin Food Co-op lets shoppers see the farmers behind the food sold at the store in Reno, Nevada, through 75-second videos available via a smartphone app, says Modern Farmer. With the app, consumers “point their smart phone cameras to signs near locally produced food, and a video of a person they would otherwise have to meet at the farm stand or farmers market pops up.” Around 30 local producers are showcased. “The user-friendly app has accrued fans and users with and without smart phones, thanks to the available iPads in-store,” says Modern Farmer. Beekeeper Charlie Nash, one of the co-op’s suppliers, says he shared his video with his relatives. “I felt like a beekeeper rock star.”