‘Inspired by stevia,’ a sweetener faces a marketing challenge
Food industry giant Cargill “has created a sugarlike product that seems perfect,” said the Minneapolis Star Tribune. But while it tastes like sugar and has no calories, it comes from the lab, so “Cargill faces an enormous marketing challenge with its breakthrough ingredient.” The sweetener, which will be sold under the name EverSweet, is the first sugar substitute made… » Read More
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