A year after U.S. regulators approved the Arctic apple, genetically engineered to resist browning, the first batch of the apples will go on sale in grab-and-go pouches of apple slices in 10 stores in the Midwest, says Capital Press. “A QR computer scan code on the packaging enables consumers to get information, including that the apple slices are genetically modified, but nothing directly on the packing identifies it.”
Congress passed a law last July for mandatory nationwide disclosure of GMO ingredients in food, but it has not taken effect yet. The Canadian developer of the Arctic apple, Okanagan Specialty Fruits, says it wants to obey U.S. labeling requirements, but it’s not clear on what is required. For years, the FDA has said labeling of GMO foods is voluntary because they are safe to eat.
Okanagan founder Neal Carter told Capital Press that about 20,000 pounds of GMO Golden Delicious apple slices will be available for sale in February and March. Some 240,000 pounds of slices are expected to be available after the 2017 harvest.
“The first commercial test marketing will provide the company with consumer preferences on packaging and price and other information including purchase motivations. Survey data will be used to help the company decide its fall 2017 commercial launch strategy,” said Capital Press.