First Lady Michelle Obama “is enlisting some high-wattage star power — including actresses Jessica Alba and Kristen Bell, San Francisco 49ers quarterback Colin Kaepernick and New York Giants wide receiver Victor Cruz — in a new national campaign to convince moms and teens to eat fruits and veggies,” reports Politico. The splashy new campaign was announced as part of the fifth anniversary of the Let’s Move initiative against childhood obesity. Politico quoted the First Lady as saying, “If folks are going to pour money into marketing for unhealthy foods, then let’s fight back with ads for healthy food.”
Politico contrasted the fruit-and-vegtable drive with a recommendation by an advisory panel that Americans eat less processed meat and sugar. The speech by the First Lady included a call for strong standards for school meals. Congress is due to reauthorize child nutrition programs this year.
A transcript of the First Lady’s remarks at the Partnership for a Healthier America Summit is available here.