“The dining tribe that craves breakfast morning, noon and night” is behind the switch by companies from McDonald’s to Golden Corral to experiment with all-day breakfast, says Reuters. It says “breakfastarians” who buy coffee, pancakes, doughnuts and other staples of the morning meal “are feeding U.S. restaurant traffic growth, outpacing lunch and dinner items. The trend is driven by an improving U.S. job market, with more Americans on the go in the morning and willing to spend on meals outside the home.” Reuters quotes analyst Martin Knapp as saying fast-food chains are the first to benefit from the expanding work force. “It’s hard to screw up breakfast … everything goes well with bacon,” Knapp says.