Big Food seeks approval from “mom bloggers”
“Moms rule,” says Eater in a survey of the mom blogosphere in which highly connected mothers offer personal advice on parenting, including recommendations on food. “(U)nsurprisingly, advertisers are hoping to capitalize on mom bloggers’ seemingly personal connection with their readers.” By one estimate, mom bloggers mention as many as 73 brands in a week, “with 56 percent… » Read More
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