That’s the headline on a feature story about prize-winning Modern Farmer, the “rurban” digital magazine, in Capital New York. “In short, it is a well designed double-barreled shotgun of an editorial product aimed at both contemporary farmers, and, perhaps more importantly, those who fancy joining their growing ranks. In a world where words like ‘organic,’ ‘sustainable’ and ‘local’ have become brands unto themselves, Modern Farmer has bet that farming can be an aspirational lifestyle,” says the story.
Here’s an example of a Modern Farm story, about bankruptcy at a farm that marketed through a community-supported agriculture project, titled “What Happens When CSAs Go Belly Up?”